Leading this talented group is our founder, Rajaa Ait Belhoucine, a seasoned cosmetologist with over a decade of experience developing acclaimed skincare solutions for some of the world's most renowned brands.

A graduate of the prestigious Master’s program in Cosmetology at Paris 11 University, Rajaa’s expertise and passion are the driving forces behind NEROLI’M, her dedicated laboratory where beauty and science converge to deliver exceptional formulations.